The prolonged covid-19 pandemic has caused many businesses to shift to online business activities. This has significantly affected previous offline advertising methods. From here, Digital Signage solutions have been fully utilized to reach customers. This is an effective advertising medium without increasing costs for businesses.

In surveys, 69% of consumers surveyed answered that Digital Signage has actually had more impact on them, especially videos on online platforms.

So how can your business take advantage of Digital Signage solutions to promote your business when competition continues to increase every day? Which solution is truly effective in the current boom of display solutions? All answers will be specifically answered in the article below.

Digital Signage in 2025 will change the future of communication and interaction between users and brands

Today, interactions between users and brands are understood as reducing direct communication time and increasing communication through screens and digital displays. These changing habits have created opportunities for businesses as well as retail stores and restaurants to use eye-catching visual solutions to provide information, improve interactions and build brand preference.

The application of technology in this communication is also considered the future of all industries, helping to expand cooperation and relationships between users and brands because it is an effective solution to enhance display images and communication capabilities. Touch features from the screen will allow users to write and edit similar to writing on paper, at the same time, users can access documents quickly, more conveniently, and share back and forth across the screen wirelessly, making collaboration better. In addition, remote working also allows multiple users to work from different locations to connect and collaborate without any limitations.

Visual display solutions are evolving in a diverse way – from increasing resolution to incorporating cloud-based management software and artificial intelligence. These innovations and the next improvements will prove its necessity in 2022.

Which Digital Signage Solutions Will Be King in 2025?

Deploying Digital Signage Solutions in Stores and Branches

As a retailer, you are always looking for ways to interact with your current and potential customers with the goal of turning them into loyal and regular buyers. Don’t wait for them to interact with you by visiting your website, fanpage, email… but equip your store/branch with Digital Signage solutions if you want to introduce products, services or convey a message to your customers.

Digital Signage solutions in retail bring shopping experiences that connect online and mobile marketing with the actual in-store experience. Retailers are using dedicated screens integrated with mobile applications to deliver a comprehensive customer experience across all the different communication touchpoints that customers engage with.

Benefits of the solution:

• Create an in-store customer experience driven by your products
• Increase operational efficiency, increase direct sales for the store
• Share attractive promotional products, which can be scheduled and updated regularly
• Promote seasonal specials, new products and important events
• Enhance the brand and reputation of the store
• Improve marketing and sales efficiency quickly
• Improve company communications and training
• Ensure your space always looks sharp and stylish
• Engage attendees with information from social media Facebook, Instagram, Youtube…

The storefront location is the first opportunity for you to attract potential customers and entice them into the store, a dedicated screen placed in front of the store will provide the perfect platform for you to attract customers’ interest in the latest offers, as well as a dedicated screen will be utilized to show products even when the store is closed your store is closed.

Use Digital Signage solutions for internal communication

Digital Signage is not only for marketing advertising to customers. It is also an effective tool to help business owners convey positive messages to their employees through internal communication plans.

Internal communication is a channel of information and communication related to the interaction between leaders and staff, between employees and directly affects the formation of corporate culture.

Businesses can share images and videos of company members with good words of encouragement to increase their motivation. This is the fastest way to help businesses improve internal communication. It will quickly convey the messages that the board of directors wants to share with all employees. When the staff is fully informed about what is happening, they will feel more comfortable and trust the management team, thereby improving work productivity.

Deploying Digital Signage solutions in public places

Placing Digital Signage in public areas with many people will help businesses promote their products and services effectively. This solution has been proven to attract 400% more viewers than traditional billboards. Using many vivid and attractive images and videos will also help you attract more viewers.

This approach to customers is both effective and cost-effective. Online businesses can also benefit greatly from this offline marketing method.

The best digital advertising screens are currently interested

Specialized screens, Tempered screens and Tempered TVs

These advertising screen models are the simplest form, usually mounted on the wall. One of the advantages of this type of sign is that it saves space, small-sized screens are also used as menus in restaurants and cafes. They convey important information and attract consumers’ attention to make their shopping experience more positive, increasing the rate of customer loyalty. In addition, you can change the displayed content at any time with just a few simple steps.

Vertical advertising screens

Vertical advertising screens often have the advantage of height, suitable for customer interaction. Vertical screens with direct interaction features are used to help customers shop, learn, choose and reserve items that are not currently available in the store. These interactive screens bring direct benefits to consumers, encourage customers to interact more, which will increase brand recognition and increase revenue.

Video wall

Video wall will allow connecting many small screens into a large screen to display larger images and videos. Each small screen will display a part of the content. Video wall screens are often used to create great attraction for viewers. In particular, the unlimited ability to combine, arrange the layout as desired and control the content displayed remotely will also help the video wall screen become popular in the coming years.

AI advertising screen

When an individual looks at the AI ​​advertising screen, the AI ​​advertising system will quickly identify the customer’s gender as male or female and their age to display ads suitable for the corresponding gender and age. In case there are many people viewing the screen at the same time, the system can also immediately calculate the traffic, predict the content that can attract more people’s attention, quickly analyze the characteristics of the viewer and play the corresponding content.

The 4.0 technology revolution is gradually “permeating” into every “corner” of life. That is an opportunity and also a challenge for every business in applying technology in the most effective way to its business operations. With the benefits of Digital Signage, any business should equip a Digital Signage system to improve customer experience. Create a different position in the market that is currently considered crowded but even.